Your Guide to Decoration Methods: Part 1

Jun 02

How do you decide which type of decorating method to use when so many possibilities are available for customized apparel and products? Each decorating choice has various advantages. In this blog, w...

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Your Graphic & Web Design Cheat Sheet

Jan 31

The world of graphic and web design is complicated and there is a lot of terminology out there to learn. To help you out, we’ve put together a cheat sheet with answers to some of the top grap...

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The Power of Perceived Value

Nov 17, 2023

In marketing terminology, perceived value is what consumers think a product is worth to them. Outside factors like personal memories or associations, celebrity endorsements, resemblance to a higher...

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6 Books That Every Business Owner Should Read

Jun 30, 2023

As business owners, it’s crucial to understand the trends that affect your industry and your company. Each day, you consume an incredible amount of data, statistics, and research. However, it...

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Lanyards: Everything You Need to Know

Mar 13, 2023

When it's time to choose the perfect lanyard for your company or organization, you may not be aware of all the things to consider when purchasing your new supplies. Lanyards come in many different ...

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The Power of Promo: Why People Love Freebies

Feb 12, 2023

Getting free items can feel like winning the lottery. Whether it’s a free sample at the grocery store or a free trial of your favorite streaming service, it is always exciting to get somethin...

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Leading the Workplace: How to Develop Your Leadership Skills

Dec 31, 2022

Do you want to lead? Or, are you already in a management or supervisory role and want to be the best leader you can be? Then we’ve got good news for you. No matter what your current position ...

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6 Benefits of Customer Loyalty Programs

Dec 09, 2022

Everybody loves getting new business – it’s exciting! Because new customers are so crucial to growing a business, many companies pour the majority of their marketing time and energy int...

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Your Guide to Promotional Shirts

Sep 02, 2022

If you've ever run a 5k or attended a basketball game, chances are you've got a promotional shirt in your drawers somewhere. According to PPAI's 2019 Consumer Study, wearables are the #1 most popul...

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7 Ways to Instantly Make Your Website More User-Friendly

May 22, 2022

With more and more people preferring to conduct business exclusively online, a user-friendly website isn’t just desirable, it’s required if you want to be successful. These seven tips w...

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What’s Up With Unboxing Videos? The Trend You Must Try

May 15, 2022

We all enjoy that element of surprise (well, most of us!). User-generated unboxing videos have popped up more and more on YouTube and other social media platforms, adding a surprising value to prod...

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Giving Back: The Importance of Corporate Social Responsibility

May 07, 2022

Whether you’re putting together a fundraiser, donating food to a local shelter, or volunteering at a soup kitchen, supporting causes you care about makes you feel good and makes the world a b...

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Product Safety: What You Need to Know

Dec 17, 2021

No matter what they’re purchasing, no one wants their products to be unsafe – it’s a no-brainer! In the United States, there are several different product safety regulations that ...

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How Promo Products Can Tell Your Brand's Story

Aug 16, 2021

Stories are powerful. From sharing stories around the campfire to writing fictional novels, storytelling has connected people together for thousands of years. But, have you ever considered storyte...

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Your Product Decorating Questions Answered

Jul 25, 2021

You encounter promo products every single day. You hold them, wear them, and maybe even smell them. But, did you know every one of these products goes through an extensive design process, whether t...

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How Promo Products Can Make a Lasting Impression

Jul 18, 2021

How would you describe your company in 30 seconds? This common sales technique is known as an elevator pitch, and the goal is to captivate the attention of your potential clients and explain how ...

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Corporate Social Responsibility and the Beauty of Giving Back

Jun 26, 2021

Organizing a fundraising event. Donating food to a local animal shelter. Serving at a soup kitchen. No matter what you do to give back, volunteering feels pretty good, doesn’t it? But it doe...

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6 Reasons You Need a Company Store

Apr 08, 2021

As more and more companies turn towards e-commerce, shopping online has never been easier or more enjoyable. Ordering branded products is no exception! Company stores give you a convenient and comp...

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Business Travel: How COVID-19 Changes Everything

Apr 01, 2021

“Business as usual.” The common phrase people use when everything resets and goes back to a normal routine. However, due to the COVID-19 pandemic and the safety of employees as the numb...

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5 Tips for Boosting Social Media Engagement

Feb 10, 2021

Social media is used for different purposes. News outlets tweet out breaking news, fashion trends are posted on Instagram, and political ads are promoted through Facebook. Social media platforms ar...

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Sustainability & Environmental Responsibility: Why it Matters

Oct 10, 2020

As the reality of our planet’s changing climate is becoming more and more apparent, being committed to sustainability has become a business imperative in the eyes of consumers. According to a...

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8 Graphic Design Mistakes to Avoid

Jul 22, 2020

From social media graphics and website layouts to creating a cohesive grouping of promotional products, there are plenty of opportunities to flex your creative muscles and grow your business at the...

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5 Healthy Tips for Business Trips

Jul 08, 2020

So, you’re traveling for work again. There are only 365 days in the year, can you recall how many days you’ve been on the road? It doesn’t matter if you are traveling internation...

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Branding 101: Let’s Talk Logos

Jun 16, 2020

A logo is often a company’s first impression and it can impact a customer’s perception, purchase decisions and overall attitude toward your company. A logo is a symbol or graphic elemen...

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6 Things You're Missing out on by Not Using Promotional Products

Apr 20, 2020

Promotional products aren't just for niche industry operations. Whether you are a small organization looking to grow your business, or an established company wanting to reach a new market, a produc...

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6 Helpful Tips to Address Unhappy Customers

Mar 22, 2020

It’s the moment you dread. The phone call you don’t want to pick up. The review you’re scared to address. Responding to unhappy customers seems like a chore. It can be overwhelm...

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5 Simple Tips to Organize and Run Effective Meetings

Jan 10, 2020

If you work from 9 to 5, chances are you’ve sat in a meeting before. Whether it be a brainstorm session or roundtable discussion, it doesn’t matter the industry you are in, meetings are...

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How to Work Smarter, Not Harder

Dec 12, 2019

Do you ever find that no matter how hard you're working, you're not getting the results you want? You put in the long hours at the office, you answer every email, you skip lunch, and yet you're sti...

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The Secrets to Attracting Ideal Customers

Dec 04, 2019

You put together the business plan, signed the lease, designed an informative website and…*crickets*. It can be pretty discouraging when you put in the effort, but you’re not attract...

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How One Hour Can Determine Your Success

Oct 22, 2019

After working a long, tiring day, all you want to do is plop down on the sofa and watch TV. The thought of laying on the couch spending hours of mindless activity is tempting to most. In fact, the ...

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6 Things You're Missing Out on by Not Using Promotional Products

Aug 25, 2019

Promotional products aren’t just for niche industry operations. Whether you are a small organization looking to grow your business, or an established company wanting to reach a new market, a ...

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5 Ways to Boost Employee Morale

May 25, 2019

When it comes to building a successful company culture, maintaining positive employee attitude is key. Not only are happy employees more productive, but your company is also more likely to attract ...

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5 Invaluable Marketing Books to Help Grow Your Brand

Apr 26, 2019

In the world of business, marketing trends are always evolving and it's easy to be overwhelmed. Sometimes you take one step forward only to be knocked two steps back. Luckily, there are endless res...

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4 Steps to #Winning Social Media

Feb 13, 2019

Social media is one of the fastest growing and ever-changing media platforms in existence. What began as an online community for the younger generations, now encompasses billions of people across t...

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How to Manage the Workload of a Leader

Dec 18, 2018

We all have a superstar in the office. They’re the ones who get all their work done before the deadline, befriend everyone in the office, manage an entire team, and still make it to the gym e...

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Your Brand Is Your Business - Market It!

Oct 22, 2018

As a marketing professional, you understand better than anyone the importance of establishing a distinct brand presence for your company. People gravitate to those they identify with and can trust ...

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16 Ways Color Affects Your Branding and Marketing

Oct 15, 2018

Substantial research shows why color matters in branding and how it plays an important role in how we experience marketing. These 16 facts give you a glimpse into how you can use color to your adva...

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Why You Need Promotional Products

Jul 06, 2018

In a world of ever-changing advertisement trends, there is one marketing solution that never grows old – promotional products. Studies show promotional products were ranked as the highest adv...

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What Millennials Want (And How to Work With Them)

Jun 22, 2018

Many people agree that there is a high demand to diversify the workforce with young specialists bearing fresh ideas and new perspectives. Furthermore, we need to prepare this growing generation for...

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How to Protect Your Business From Hackers

Jun 14, 2018

Business owners have a lot to lose in the event of an unfortunate data breach. From intellectual property to customer lists to bank account numbers, hackers have their eyes set on the most invaluab...

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How to Juggle Work and Life Balance Like a Boss

May 31, 2018

Sometimes life gets hard. You don’t have to work a night shift from Monday to Sunday to agree with that statement. Even the most effortless of jobs, those we believe to have truly mastered, ...

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Branding 101: What Makes a Brand Powerful

May 24, 2018

A powerful brand is more than just a great logo and a mission statement (although those certainly lay the groundwork for any brand.) We live in a time where competition rises up on every corner, an...

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9 Useful Apps for Sales & Marketing Professionals

May 10, 2018

Your phone’s ringing off the hook. You’ve got three meetings back to back. Emails are piling up in your inbox. And when you have a moment to book your next business trip, you wonder how...

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Graphic Design Terms Everyone Should Know

May 03, 2018

It can be hard to communicate with a design team on a project when the designers speak their very own language. That's why we have a rundown of words you may come across frequently that can save yo...

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Advice for Getting the Most Out of a Business Trip

Apr 26, 2018

Traveling for business can be a hectic experience if you approach your upcoming trip without any preparation. As with everything else in the world, there is an art to getting the most out of busine...

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Customer Experience + Branding: The Relationship Goals of Marketing

Jun 29, 2019

Customer experience can make or break your company. How you and your employees treat customers directly reflects your brand’s values. But the truth is, positive customer experiences can be di...

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How to Put Together an Onboarding Kit

Jun 22, 2019

Employee engagement starts the second a new employee walks in the door, so it’s important for companies to make a good impression on their first day! The onboarding process shouldn’t ju...

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4 Ways to Improve Communication

Jun 15, 2019

Have you ever had this conversation before? Them: "How are you?" You: "Yes." Or have you ever been in a meeting and realized you zoned out halfway through? Or how about when you’re at the...

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